Tag Archives: Helen Ward Studio

Helen Ward Studio

25 Nov

Just when you thought I’d been sat around on my bum twiddling my thumbs for the last few weeks…
…turns out I’ve actually been working like a loon on secret shenanigans!

This project has been a looooong time in the making. As you my or may not know, I work as a freelance graphic designer and illustrator and I specialise in developing homewares and giftware for mass-market major retailers such as WH Smith, Sainsburys etc. etc.. I have been designing for this sector for  several years now and over the last few months, it has become increasingly apparent that I need to pick up the pace a bit and start designing some stuff for myself rather than other people the whole time. Cue Helen Ward Studio – my new brand name that I am going to use for my own new range of product and surface pattern design!

I have just developed one collection of patterns for this so far, which I am filing under the name ‘Entomology’. It seemed to be a sensible progression to work along this theme, as some people will already recognise my name from my artwork. I intend to develop more collections in the near future that will build to create a full compliment of design work to be used over a  spectrum of homeware and gift products.
I have had samples made of this new ‘Entomology’ range so I could do a bit of market research during the arts trail. The initial response for this seems to have been very positive, so I am really pleased about that! 🙂

This picture shows the display I had for the Arts Trail of the Entomology range. A full list of all the product samples I had made are:

  • Cushions – in three designs
  • Lampshades – two sizes in two designs
  • Greetings cards – sold separately and in packs of 8
  • Tea Towels – in four designs
  • Ceramic Mugs – in two designs
  • Pocket Mirrors – in 5 designs
  • Melamine trays – in 2 designs
  • Screen Print – as a limited edition of 100

I had planned to have a couple of other products than this too, but I nearly lost my marbles just trying to get this lot sorted on time. I never knew how difficult it would be to get things like this produced – it took me WEEKS to get this far! I guess the main problem was that I am having to fund this myself, so I only wanted to have things produced in very small quantities. Anyhoo – it all came good in the end and I am really  glad that I persevered with it.

Here are some more details:

greetings cards

ceramic mugs

tea towels

pocket mirrors

I am trying to decide my next move with all this now.
It would be really really great to hear any feedback anyone may have about it all so far – thanks!

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