Bad Alice is a character I developed whilst working for Hip Designs back in 2003. The brief was for a goth style girl character that would appeal to a tween market. I was specifically asked to design something that had a similar feel to Emily The Strange, but with a younger, more commercial and parent friendly feel.
From small beginnings, Bad Alice has now seen worldwide success and can be seen across many varying product ranges including apparel, stationery, gift ware and home ware.
Here are some Bad Alice facts to be particularly proud of:
- In her first year down under, Bad Alice outsold Star Wars products in Target stores across Australia – Way.
- The Princess of Thailand once bought a Bad Alice bag at the Parragon Centre in Bangkok!
- In Italy she is known as “Bad Alicé”
- The arrival of the first batch of Bad Alice scooters currently being sold in the Netherlands… …whatever next?